This area is fully editable and gives you an opportunity to give people more detail about what you do and the work that goes into keeping this charity going. 
Remember to keep the wording friendly and approachable, while being respectful of the charity and its beneficiaries. 
It also allows you to introduce your core team of tireless campaigners, as well as mentioning the work of your volunteers, or fundraisers etc. 
We would recommend including as much detail about the charity's hostory as possible as this appeals to website visitors and will help them relate to your cause.